Dish Network says it is now the first pay TV service to provide full "TV Everywhere" service -- all its channels and programming -- on the iPad.
With a new iPad app, Dish Remote Access, its consumers can watch live -- and recorded TV -- on the Apple's tablet device, the iPad. (Existing Dish customers must have a broadband-connected Sling-enabled device to get recorded TV programming).
Where other pay-TV providers may have single programs or selected content (such as Hulu Plus), Dish says it is the only pay-TV service to supply complete access to all consumers' channel packages.
"Unlike mobile viewing from cable and telcos that limit access to select programs, our TV Everywhere services give consumers 24/7 access to all of live and recorded content included with their DISH Network programming subscription," says Ira Bahr, chief marketing officer of Dish Network.
In addition to TV viewing, the Dish Remote Access app also gives existing customers with compatible DVRs the ability to browse and search up to nine days of programming, schedule DVR recordings, manage conflicts, delete shows on multiple receivers and transform the iPad into a fully functioning TV remote control.
Proponents of TV Everywhere want to give their customers free access to programming and content they already pay for on traditional TV services. It is also intended to steer viewership away from free, ad-supported TV services, as well as lure new customers.
Dish Network has some 14 million U.S. TV subscribers.