Mobile still has a way to go when it comes to email marketing -- especially when looking at their specific customer bases.
Len Shneyder, senior product marketing manager and Unica, asked Email
Insider attendees: "How many people can segment their mobile audience?" One or two hands were raise.
"There you go," says Shneyder.
Mobile email creative is important, says Justine
Jordan, marketing manager of Litmus App - but function is more crucial.
Specific device email-marketing may not be the way to go. Says Chris Studabaker, senior design consultant of
ExactTarget, says: "Don't get too caught up in the capability in the devices."