• by Tanya Gazdik , January 14, 2011

Weight Watchers has teamed up with fashion guru Tim Gunn of "Project Runway" fame to inspire people on their weight-loss journey.

In addition to providing fashion tips for the many stages of weight loss, Gunn also served as a fashion consultant for the new Weight Watchers PointsPlus program ad campaign featuring Jennifer Hudson.

Weight Watchers members -- and potential members -- can visit weightwatchers.com to view Gunn's style tips for the weight-loss journey and to check out his work in the new ad campaign. During 2011 there will be other opportunities for Weight Watchers members and online subscribers to benefit from Gunn's tips and motivation to ultimately feel better about how they look.

WW members received e-newsletters about Gunn's involvment and the news was also shared at Weight Watchers meetings throughout the country. In addition, the print ads featuring the success stories appeared in the most recent Weight Watchers Magazine with copy noting that Tim Gunn styled the ads.

Weight Watchers often hears from its meeting leaders, members and online subscribers that in addition to improving their health, people want to lose weight in order to look their best, feel more comfortable in their clothes and to look better in photos.

"As people lose weight, they gain a new self confidence and are more adventurous in making fashion choices," said Cheryl Callan, Weight Watchers chief marketing officer, in a statement. "People who experience successful weight loss begin to have more fun getting dressed every day and are often inspired to continue losing weight and being healthy."

As a well-known authority on fashion, Gunn, author of The New York Times bestseller Gunn's Golden Rules: Life's Little Lessons for Making It Work, is providing his expert tips to help women and men realize that looking good each and every day is within reach no matter what size or stage of weight loss.

"Nothing makes me happier than providing guidance and tips to help people look great as they lose weight and get healthier," said Gunn, in a statement. "If getting fashion right were easy, everyone would look fabulous, but it can be challenging."