• by Fern Siegel , January 19, 2011

Robert Bakish has been promoted to president and CEO of Viacom International Media Networks. Prior to his appointment, he served as president of MTV Networks International. 

Reporting to Viacom president and CEO Philippe Dauman, Bakish will take charge of company properties operating outside the U.S., such as MTVN International, BET, Comedy Central and non-premium Paramount nets.

Dauman stated that the 14-year Viacom vet's "experience across geographic regions and his understanding of the complexities of global markets" will be vital in future expansion plans.

Bakish will retain his current role as chairman of Viacom 18, a joint venture with India, and remain a member of the boards of Viacom's ventures with BSkyB and Telecom Italia Media.

"The development of our international business is a major priority," added Dauman, "and Bob is the ideal choice to lead the global charge."

Viacom International Media Networks comprises 145 television channels in 160 countries and territories, as well as related digital properties and consumer products businesses.