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Link Building 'Down The Rabbit Hole'

Links can determine a Web site's credibility and ranking in search engine results listings. Finding potential link partners, however, isn't always easy for SEO experts. Jennifer Van Iderstyne shares a few ideas on finding and approaching sources to "ask, beg, or barter for links." She explains one of her favorite ways to search for link targets: by "following other links, or as I like to call it, searching down the Rabbit Hole. You never know where you're going to land next or what you're going to find when you get there."

Read the whole story at Search Engine Watch »

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