Or for that matter, go ahead and nix, "mobile social," while you're at it.
Despite the fact that the industry next generation digerati love mashing things up, John Hadl, founder-CEO of
BrandHand, at least, thinks these are distinct and separate platforms.
"Everybody please stop saying social mobile," he pleaded with mobile summit attendees this morning.
It's not that
Hadl doesn't think mobile is social, it's just that he thinks it's inherently social, and therefore calling it that is simply redundant.
"Mobile, by its nature, is social," he asserted.