• by Gavin O'Malley  @mp_gavin, February 15, 2011

Bolstering its management team in an increasingly hostile market, video ad network YuMe on Tuesday appointed Bryan Everett executive vice president of business development, and Ed Haslam as senior vice president of marketing.

In his new role, Everett will be expected to accelerate the adoption of YuMe's ACE technology platform and its publisher ad network. He most recently served as executive vice president of business development at Kontera, a provider of semantic advertising and information technology provider.

Prior to YuMe, Haslam served as co-founder and vice president of marketing at Groupon's Ludic Labs, which developed the social media community Diddit.com and local commerce service OfferFoundry.com. As senior vice president of marketing, Haslam will be chiefly responsible for driving YuMe's ad technology platform.

"Bryan and Ed have consistently built and led teams that provide results," said Michael Mathieu, CEO of YuMe.

Ranked as one of the top video ad network online, publishers including MSN, MSNBC Digital Network, IDG Entertainment and Glam Media use YuMe's ACE ad management platform.

The company offers over 20 different ad units spanning different types of pre-, mid- and post-rolls, overlays and page takeovers that advertisers can customize further by choosing different features.

Its broader efforts include encouraging marketers to experiment with different formats and features in video advertising.

Today, over 70% of the U.S. online audience watches video online, while Forrester expects the number of streams consumed to more than double by 2013. Driving this growth is an explosion of video content from users, professional studios and marketers.

Last year, YuMe closed a $25 million round of funding, led by new investor Menlo Ventures. Existing investors Accel Partners, BV Capital, DAG Ventures and Khosla Ventures also participated in the round.