Survey: 85% of Marketers Going Mobile

  • February 25, 2011
More and more brands are directing resources to mobile advertising, according to a new survey from DM2 Media and Jumptap.

According to the study, nearly 85% of marketers are doing some form of mobile marketing or advertising, and many (60%) who have near-term mobile marketing plans are paying for the programs out of their online budget. Twenty percent said mobile will be a separate line item. According to the survey of nearly 350 mobile marketing executives, targeting is the most important attribute when selecting a partner. Nearly three-quarters said targeting was their top priority. The survey aggregates responses from nearly 350 mobile advertising executives including brands. Advertisers were almost evenly split between using the format for direct response campaigns and branding, and nearly two-thirds (62%) participate in a mobile ad network or exchange.

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1 comment about "Survey: 85% of Marketers Going Mobile".
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  1. Kevin Horne from Lairig Marketing, February 28, 2011 at 1:37 p.m.

    "According to the survey of nearly 350 mobile marketing executives..."

    wait, what? This was a survey by mobile marketing vendors on mobile marketing execs....and with all that bias, the % who are doing mobile marketing was only 85% ??!?!??! ;)))))))))

    love this stuff...keep it coming

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