• by Staff Writers , March 4, 2011

Flipboard Inc. took Best in Show during MediaPost's first Appy Awards presentation in San Francisco Monday night for its app, which creates a magazine-style interface enabling iPad users to personalize their content by tapping into social media platforms such as Facebook, Twitter, Flickr and Google Reader. The app creates an interface allowing readers to quickly flip through the latest stories, photos and updates from their social media connections without leaving or updating their social networks.

Not surprisingly, Flipboard also won the Social Networking category, one of 28 categories including Best in Show that were bestowed for the best applications developed for portable devices such as smart phones and tablet computers.

Flipboard was also a finalist in the News category, which was won by Newsy for iPad app. Other category winners included:

Books: Auryn Inc. for its Teddy's Day app.

Communication: TigerText for its TigerText app.

Cooking: Allrecipes.com for its Your Kitchen Inspiration app.

Education: The Way of H Inc. for its Rock Prodigy app.

Entertainment: Flixster for its Movies by Flixster app.

Finance: Chase Card Services for its Chase GiftShelf app.

Games: AvatarLabs for its Rhythm Racer2 app.

Healthcare & Fitness: Abvio Inc. for its Runmeter app.

iPad Publishing: The Knot Inc. for it's the Knot Weddings Magazine app.

Lifestyle: Hearst for its O, The Oprah Magazine app.

Mapping/Location-Based: Goby for its Goby app.

Marketing/Branding/Advertising: One to One Connect for its ASPCA's PetWeatherApp.

Medical: Humana Inc. for its MyHumana Mobile app.

Music: MOG for its MOG app.

Photography: Photobucket for its Photobucket Android App.

Productivity: Wyse Technology Inc. for its PocketCloud app.

Reference: Ask.com for its Ask for iPhone app.

Retail: Armadealo Inc. for its Amadealo Shopping app.

Sports: CBS Interactive for its NCAA March Madness On-Demand iPhone app.

Travel: Urbanspoon for its Urbanspoon app.

Utilities: JiWire Inc. for its Free Wi-Fi Finder app.

Weather: WeatherBug for its WeatherBug Elite for Android app.

Wildcard: Discovery Communications for its Petfinder app.