• by David Goetzl , March 30, 2011

The Weather Channel will attempt a multiscreen roadblock with the debut of its "From the Edge with Peter Lik" series on Thursday. The show about a photographer capturing natural beauty will simultaneously be available on the network, weather.com, a mobile platform and the Weather Channel's iPad app. 

A stunt will also be promoted as a huge billboard in Times Square.

The network will become the latest to use Nielsen's fledgling Media-Sync platform for the iPad. The system beams a signal between the TV and iPad -- where added content, such as behind-the-scenes footage and poll opportunities, pop up on the iPad in real time as related content is unspooling on TV.

"From the Edge's" multiscreen premiere is being sponsored by Chevy. The half-hour show is from NBCUniversal's Peacock Productions. NBCU owns a stake in the Weather Channel.

"From the Edge" has Lik visting Hawaii in the premiere. During the initial 13 episodes, he travels to the Grand Canyon, Montana, and Arches National Forest in Utah, among various destinations. In the process, he "deals with weather's impact in his quest for the perfect photograph."

The series will air on Thursdays in the 8 p.m. slot, with a re-air at 11 p.m.

Lik, an Australian, is acclaimed for his panoramic landscape photography that frequently includes weather events. He recently sold one of his photographs for a record $1 million.