Chevrolet Teases Malibu On Facebook

  • March 31, 2011
Chevrolet's most important vehicle when it comes to building share in the U.S. car market, the Malibu, hasn't had a full stem-to-stern redesign in some time. And few people have any idea what the eighth generation of the car, which will really be GM's first truly global car (though the Cruze was engineered by Opel and designed by GM's Korean division) looks like.

Now, the automaker is offering teaser glimpses of the car on its Facebook page. Then at the Shanghai Auto Show on April 18, the company will stream the car's official reveal live on Facebook and iPad and iPhone devices.

The automaker says people will be able to post questions during the reveal on Facebook or on Twitter using #MalibuReveal. The company will answer questions during a live moderated question-and-answer session following it. The car will also be shown at the New York International Auto Show.

GM says the car will be sold in nearly 100 countries on six continents and built in multiple locations, including China and at two facilities in the United States.



The Malibu was the top-selling car for GM last year. The company said it posted sales of around 200,000 vehicles. According to Chevrolet, Cruze, Volt, Sonic/Aveo, Spark and Malibu compete in the four largest vehicle segments in the world, which accounted for 54% of all non-luxury sales in 2010. The global segment that Malibu will compete in represented 9% -- more than 5.7 million vehicles -- of global sales in 2010.

Last year, it sold 4.26 million vehicles around the world, said GM, adding that eight of the top 10-selling markets for Chevrolet in 2010 were emerging markets -- Brazil, China, Uzbekistan, Mexico, Russia, India, Argentina and Colombia. GM expects them to account for more than half of its global sales by 2012.

More than 600,000 Malibu cars have been sold globally since 2008, when it was named the North American Car of the Year, according to GM.

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