• by Laurie Sullivan , Staff Writer @lauriesullivan, May 4, 2011

Apparently Clearspring execs have been in compliance with privacy guidelines. The company recently discovered, pending court approval, that a $3.25 million class-action lawsuit could be dismissed.

The suit, which also names Quantcast, Fox Entertainment Group, and SAY Media (previously Videoegg), alleges the bunch, which deny any wrong doing, used Flash cookies to track users' Internet activities without their knowledge or permission.

Quantcast and Clearspring, under the agreement, would pay a total of $2.4 million, and SAY Media would pay $825,000. All monies would be deposited into settlement funds. The final approval for the hearing is June 13 for Quantcast and Clearspring, and July 18 for Say Media.

Clearspring recently announced the integration of Audience Platform with major demand-side platforms (DSPs) such as WPP's Media Innovation Group (MIG), Invite Media, MediaMath, DataXu, Turn, and Yahoo's Right Media Exchange (RMX).

The platform taps into the company's proprietary real-time data processing engine to aggregate influence and intent data from across the AddThis platform, which reaches 1 billion unique users monthly.

AddThis, available on the Web and mobile, offers insights into consumers through social signals such as Facebook "likes," interests and purchase intent.

And yes, Clearspring also announced it implemented the EVIDON platform as part of its support of the Digital Advertising Alliance's Online Behavioral Advertising guidelines.