Crowley most recently was vice president of marketing and sales for Mars Food, Inc. where he led the global rice brand Uncle Ben's. Crowley led the brand to industry-leading sales and profit growth. During his tenure, he launched Uncle Ben's Ready Rice and grew the brand from the #4 to #1 brand in the flavored rice category. Also during his tenure, Crowley successfully architected a complete brand revitalization project for Uncle Ben's, putting the brand's icon, Uncle Ben, at the center of all communications.
He began his career at Anheuser-Busch and then held various positions of increasing responsibility at ConAgra Foods before being recruited to Mars.
Crowley is the newest member of the management team headed by recently appointed Chief Executive Officer John Cochran. Pabst Brewing's portfolio includes Pabst Blue Ribbon, Schlitz, Colt 45, Old Style, Lone Star, Stroh's, Ballantine, Old Milwaukee and Rainer.