• by David Goetzl , June 2, 2011

Aegis Media said Catherine Davis will take over as president of the U.S. arm of its Vizeum media agency, which launched stateside last year after a long presence overseas.

Davis replaces Mike Haggerty, who joined from Aegis' Carat and helped get Vizeum off the ground in the U.S., as he pursues other opportunities.

Vizeum's clients include Kohler, Absolut vodka marketer Pernod Ricard and Luxottica.

Davis joins from marketing consultancy Think First Consulting, where a client was Pernod Ricard. She has worked on the client side for Diageo and Morgan Stanley.

Nigel Morris, CEO of Aegis Media North America, stated that Davis has "deep experience in developing brand strategies from her time on the client side coupled with her naturally creative approach." Before coming to the U.S., Vizeum was launched in 2003 and now has a presence in 50 countries.

Aegis Media North America also includes Carat, Isobar, iProspect and Posterscope.