MediaPost's digital guru Steve Smtih is leading off the company's Tablet Revolution, our first tablet-focused conference. So where does the device popularized by the iPad fit in to the media
landscape? While the tablet is still mostly the province of early adopters, Steve points out that the potential change it represents radiates far beyond the 5% of people already using them. For the
first time in 15 years of digital media, the focus is on creativity rather than just reach. The tablet is poised to more immersive than either the desktop PC or smartphones. If not a revolution, but
certainly an evolution in where the industry is headed in creating a third media category beyond PCs and phones.
