• June 13, 2011

A "quick start" summer campaign is targeting women ages 25-54 across Connecticut and in the metro New York area, ideally in households with annual incomes of at least $80,000, reports The Day of New London.

The campaign, themed "Closer Than You Think, includes print, radio and Internet advertisements, "One Tank Getaways" destinations and more than 180 new "Travel Deals" for those on tight budgets. One deal is a $20 day pass to the Mystic Seaport and Mystic Aquarium.

Dan McFadden, director of communications for the Mystic Seaport, said of the new gubernatorial administration: "[It] really gets tourism and really gets marketing."--Nina Lentini