Bloomberg Taps Morse To Kick Up Net's Game


Bloomberg said it has tapped an executive at ABC News' digital operations to lead its 24-hour business news network, which will relish closing the gap with CNBC. Andrew Morse, with a lengthy career at ABC News, will report to Bloomberg Media Group CEO Andrew Lack in the role. 

Morse has been executive producer of innovation and integration for ABC News Digital, which includes and ABC News Now, a broadband channel that has some cable distribution.

At Bloomberg, Morse will oversee programming and operations at Bloomberg Television, which is in about 70 million U.S. homes. He will also look for symbiotic relationships across Bloomberg's other content arenas.

Lack stated Morse brings an understanding of "the needs of today's media organizations to deliver creative content to consumers across multiple platforms."

Morse also logged time as executive producer of the weekend edition of "Good Morning America" and as a senior producer for ABC's "World News" on Saturday and Sunday.



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