Staples Kicks Off Back-To-School Campaign

  • July 25, 2011
Staples is rolling out its new back-to-school advertising campaign, featuring actor Rico ("Modern Family") Rodriguez. Ads focus on the office supply chain's back-to-school deals, including a $100 rebate card for any college student buying a new laptop.

The Framingham, Mass.-based company's campaign includes four 15-second broadcast spots, and are running on national networks and cable shows, including "America's Got Talent" and "NCIS." The effort also uses the actor in 12 short videos, showcasing everything from backpacks and binders to pens and pencils.

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