• by Gavin O'Malley  @mp_gavin, August 2, 2011

As ad networks and their publisher partners know, the faster they align their resources, the more quickly everyone can start making more money. On Wednesday, DoubleVerify is expected to debut a new monitoring and reporting solution to help ad networks and platforms improve the publisher on-boarding process.

Navigator, so-called, is comprised of tools that help networks and platforms build a safer environment in terms of brand protection while offering insights on publishers being added to a network or platform's business.

"Networks and platforms have continually innovated on ad buying and selling, but there hasn't been a way to comprehensively understand the compliance level of the sites and pages in their ecosystem," explained Oren Netzer, CEO of DoubleVerify.

Navigator will also offer recommendations on other sites to add that meet required quality levels.

Once publishers are on-boarded, DoubleVerify's technology then monitors and tracks ad tags to identify problems and prevent fraud and misuse of tags.

Furthermore, DoubleVerify's Navigator aims to help ad networks and platforms grow their businesses, keep their costs stable and gain better insights into publisher prospects. Navigator is powered by DoubleVerify's crawlers -- or "Virtual Visitors" -- which visit 40 million pages each month, gathering information from more than 7 million domains and cataloging billions of Web pages.

Working with the DoubleVerify Tracking Pixel, the Virtual Visitors contribute to a global database that is updated on a daily basis.