• by OMMA Magazine Writers , August 22, 2011

A multiplatform celebration of confidence and personal style, the Pretty Amazing Campaign for Seventeen started with 30,000 girls submitting photos, essays and videos online for a chance to win a $10,000 college scholarship. The campaign grew through social media, and with an MTV special documenting the finalists. Loyal Seventeen readers could also vote for their favorite finalist, submit themselves for a "Pretty Amazing Girl of the Week" feature on Seventeen's Facebook profile page, or even see how they would look on the cover of Seventeen with the Cover Creator photo upload tool.