BMW of North America has signed on as "Official Luxury Car of the Houston Texans," as part of a four-year partnership with the NFL team. The deal puts BMW vehicles on display in four areas
throughout Reliant Stadium's Club Level during each home game. BMW will sponsor consumer-driven experiences and events. The automaker also gets a brand presence online and broadcast channels,
including online digital banners, integration with the team's social media outlets and broadcast spots on the Texans Radio Network and KTRK-TV's "Inside The Game."