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Google Changes Viewed Keyword Referral Data

  • SEOmoz, Monday, October 24, 2011 1:25 PM

Last week Google announced that signed-in users would default to a SSL version of for searches, but that shift changes the way most searchers find information on the engine. Unfortunately, it eliminates the ability to track referral keywords in Google Analytics. Fortunately, Rand Fishkin gives marketers a workaround for the way Google serves keyword referral data. He tell us it will have an "unfortunate impact" on SEO professionals. Fishkin analyzes the changes Google made, and provides advice on what marketers can do to ease the pain.

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