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Study Shows Click-Through Rates Lower On Bing

Rob Young points to a study from Slingshot that examines the click-through rate for paid-search ad positions one through 10 on Bing. He tells us that the study suggests Bing's top position gets 9.66% CTRs, with the top page netting 26.32% CTR, and that the top positions have even more relative value. Young compares it with Google's CTRs and explains why click-through is lower on Bing compared with Google, according to the study.

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