• November 4, 2011

While far from the first brand to offer consumers Thanksgiving recipes and cooking tips, McCormick may be the first to give a Thanksgiving turkey its own Facebook page.

This month, the McCormick Thanksgiving Turkey is offering his own T-Day cooking help and encouraging fans to share their recipes and photos of their dishes through a tab on McCormick’s Facebook page that also has its own Facebook link (Facebook.com/TheThanksgivingTurkey).

Consumers who like the turkey get access to a wide variety of recipes and tips in the weeks leading up to holiday. Those who share recipes/photos may be included in a “friend-sourced” cookbook to be produced by McCormick.

McCormick is spreading the word about the turkey’s page through PR, bloggers and its own digital/social channels.