InternetUniversity: Deep Searches

Search engines strategists are constantly looking for new ways to expand their reach and improve the relevance of their searches. Google, for example, indexes more than 3 billion Web pages and returns results for 150 million searches a day. Advertisers who use Google have been able to take advantage of this phenomenon by buying spots at the top of every Google search where their advertisement might be relevant. According to Google these types of ads are up to five times more effective than the industry standard. However, Google is just searching the proverbial Web page surface.

A company that takes an entirely different approach to indexing Web pages for searches is Quigo. Unlike Google, which spiders static Web pages searching for links that it can then re-spider, Quigo performs a ÒDeep Search,Ó which indexes the content of dynamic Web pages.

Dynamic pages use a single template to relay information about any number of similar records. Take, for example, The Library of Congress, with its 530 miles of bookshelves and over 18 million books. Rather than residing in a static Web page created for each book, the information for each volume is stored in a database where it can be retrieved and displayed in a template. Because all books have similar data characteristics Ñ title, author, publisher, etc. Ñ they can all use the same template. However, any business that warehouses goods or services has the potential to distribute these goods from a dynamic website.

Unfortunately Google, at present, isnÕt able to account for these types of templates. Quigo, however, gathers data from its clients and uses this data along with its own proprietary searching algorithms to index dynamic sites. Searching the Web in this manner will create billions upon billions of additional pages for ÒDeep SearchÓ engines to index. It will also add immeasurable accuracy and relevance to these searches, making the results pages prime-time real estate.

You can learn more about QuigoÕs deep search technology at

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