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adCenter Adds Negative Keyword Function
- Search Engine Watch, Wednesday, November 23, 2011 1:26 PM
Microsoft has added exact match negative keywords functions. The tool is designed to help simplify account management and performance, and to help advertisers have more control over targeting and campaigns. It works similar to Google AdWords. John Rampton explains the adCenter feature and provides an example of the results he has seen in his own accounts.
