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NBA Broadcasters Courting Advertisers Again

NBA broadcasters are attempting to recoup the loss of roughly $100 million in ad revenue after an almost six-month-long lockout by offering advertisers "attractive rates if they buy ad packages for the remainder of this season and into next year," Claire Atkinson writes.

She further dissects the current NBA media buying scene.  For example, one block to NBA broadcasters making up for lost ad dollars are the "sweetheart deals" that were offered by rival networks to poach clients during the lockout.

Read the whole story at New York Post »

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