January 25, 2023
J.C. Penney Acquires 16.6% Stake In Martha Stewart Living, Will Create Martha Branded Retail Stores
- December 7, 2011
Retail giant J.C. Penney this morning announced a $38.5 million cash investment in Martha Stewart Living Omnimedia, giving it a 16.6% stake in the lifestyle content publisher and producer. As part of the deal, the companies announced a 10-year "commercial agreement" that will generate at least $200 million for MSLO, including merchandising online as well as Martha Stewart branded retail stores inside most of J.C. Penney's outlets beginning in February 2013.
