Survey: 'They Can Always Return It'

  • December 7, 2011

Consumers are increasingly convinced that the quest for the perfect gift may be futile, and a new survey from the National Retail Federation finds that 61.9% of holiday shoppers say they give a gift receipt along with their presents.

That’s the highest percentage since it began the survey. Yet 64.5% say they didn’t return a single gift last holiday season.

“For the past several holiday seasons, gift givers have focused primarily on recipients’ needs, and it appears those practical gift ideas hit just the right note, keeping the majority of shoppers out of the return line after Christmas last year,” says Pam Goodfellow, consumer insights director for BIGResearch, which conducted the survey, in its release.



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