• by David Goetzl  @dgoetzl, December 7, 2011

With day three of the MediaPost Email Insider Summit underway, the Direct Marketing Association's Email Experience Council and Epsilon released a third-quarter study showing a 7.1% increase in open rates over 2011's second quarter and 7.8% bump over the third quarter in 2010.

Also, click rates remained steady at 5.5%, while the "average volume per client increased from the previous year" by 14.9%.

The study was culled from 5.7 billion emails sent by Epsilon in July-September 2011.