In his Insider Summit keynote address, Tynt CEO Derek Ball offered five reasons why email has an advantage over social media.
--It’s “asynchronous,” meaning time is not
necessarily of the essence. An email received waits for the recipient and vice versa.
--Email is more personal than, say, Facebook or Twitter, which Ball referred to as “broadcast
platforms.” “Most of what comes into your email is very personal and tuned to you,” he said.
--It is also very trackable with data on open rates and other behavior, while
it’s “infinitely flexible” – there’s no need to build a following or “friend” people or join a group.
--And, Ball said, it is
“decentralized.” There is no big brother – no central control. Facebook may change a rule and frustrate millions – email really has no rules.