Commentary

cracks in the TV ad temple

  • by , Staff Writer, December 8, 2011

TV's long dominance of ad spending may finally be facing a serious challenge, according to Citi Group's Doshi, who predicts more movement of TV ad dollars to online advertising -- especially search and social media. Doshi adds that Citi Group believes Facebook may be well-suited for demand generation, making it a close competitor in TV's traditional area of strength.

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Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.

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