• by Erik Sass , Staff Writer @eriksass1, December 8, 2011

The audience isn't shy at the Search Insider Summit this year: the first challenge to a speaker came 20 minutes into the conference, when an audience member took  issue with Neil Doshi's praise of social media as a marketing platform -- specifically, that Facebook has "fantastic targeting" and social media can produce good ROI.  Doshi clarified that he meant Facebook has good targeting at the demographic level, and that social media could produce good ROI in the future.