• by Erik Sass , Staff Writer @eriksass1, December 8, 2011

BabyCenter has to do so some education on mobile marketing for its parent company Johnson & Johnson, but very little for its core audience, because new mothers (which I am going to read as women ages 22-38) are at the cutting edge of mobile adoption. That seems to be supported by independent research from Nielsen, which found in 2010 that women use mobile devices to text and talk more than men, at about 856 minutes per month on the line, versus 667 minutes for men.