Commentary
DSPs becoming agencies?
- by Erik Sass , Staff Writer @eriksass1, December 10, 2011
Jonah Spegman, director of digital media marketing for Scripps Networks, predicted that DSPs would survive (in some cases, at least) by re-inventing themselves as agencies, moving from primarily technology specialists to full-service campaign management services.
Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.
