• Multichannel Merchant, Wednesday, December 14, 2011 12:02 PM

Remember those ugly, bulky Christmas sweaters made popular in the 1970s and 1980s? Well they've made a comeback. Tim Parry shows us in a Google for Insights graph that "activity has really picked up since 2008, and interest this year seems even higher." He explains that just becauuse people are searching on the keyword term doesn't mean the price per click will rise. Parry provides insight into the company that won the paid-search battle on Google Shopping for the term "Christmas Sweater" one day in December, just for the fun of it.

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