CBS has a deal with Examiner.com to meld its highly targeted content into its 25 Web sites attached to its local media properties. Examiner.com has a network of contributors that offer granular stories about various markets from Duluth to Denver.
CBS has been trying to compete with local newspapers with sites (and mobile offerings) affiliated with its TV and radio stations, such as CBSChicago.com, the local CBS outlet and news and sports radio stations.
Examiner.com will help develop original lifestyle content in markets such as Miami and Minneapolis; it says it has more than 85,000 contributors across the country.
The content on the CBS sites will begin in some markets this month and roll out to all 25 CBS local sites by the end of the first quarter of 2012.
The Examiner content will include “Best Of” guides and “Top Spots” listings, including culture, shopping, nightlife and music.
Ezra Kucharz, who heads CBS Local Digital Media, stated that the move is an effort to advance CBS’ 18-month-long effort to launch integrated local sites “with a stable of contributors with expertise in their field.”
Examiner.com, owned by the Anschutz Co., says it offers 2,300 original pieces daily.