Adam Stotsky, who departed the top marketing role at the NBC entertainment operations in August, is returning to NBCUniversal as head of the G4 network. He replaces Neal Tiles, who held the role since 2005, going back to when it was part of a small Comcast group of networks.
Focusing primarily on video games and high-tech -- although it also airs a healthy dose of “Cops” -- and targeting males 18 to 34, the network is in 59 million homes. As general manager, Stotsky will report to Bonnie Hammer, who also oversees USA and Syfy networks at NBCU.
Stotsky worked with Hammer in marketing roles at Syfy before moving over to serve as president of marketing at the NBC entertainment business, a role he left in August. At NBC, he launched a “More Colorful” campaign.
Hammer stated he is “one of the best brand strategists I've ever worked with" and she’s confident he will “unlock G4's potential as a genuine force on the media landscape."
G4’s ratings are down 15% this season among adults 18 to 34 by one measure.
While Syfy goes after a similar audience to G4, Stotsky looked to broaden its appeal from 2001-2008. Before that, he was a senior vice president in JWT’s entertainment practice and a vice president of marketing at Discovery.
He was replaced in his marketing role at NBC by former Showtime executive Len Fogge.