JWT Restructures Creative Team, Taps CP+B's Benjamin, Goodby's Geiger

  • January 11, 2012

WPP flagship JWT has restructured its traditional and digital creative management, naming CP+B’s Jeff Benjamin and Goodby, Silverstein & Partners’ Mike Geiger Chief Creative Officer and President-Chief Integration Officer, respectively, of JWT North America.

Benjamin was a partner and Chief Creative Officer at CP+B. Geiger was an associate partner and Chief Digital Officer at Goodby, and was one of OMMA magazine’s 2011 All Stars.

They report to JWT Worldwide Chairman-CEO Bob Jeffrey, and will “partner” with JWT North America CEO and Worldwide Digital Director David Eastman.

JWT New York Chief Creative Officer Peter Nicholson has left, and the agency said a replacement will be named in “coming weeks.”



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