Dove Launching Raisins, Peanuts Line

  • January 16, 2012

Mars' Dove Chocolate will launch bit-sized chocolate-covered raisins and peanuts products this spring, reports Drugstore News.

The brands latest "hand-to-mouth" candies, with a suggested retail of $3.49 for a 5-ounce bag, will be supported by a campaign spanning print, broadcast, online/social media, consumer and in-store promotions, and shopper marketing.

Meanwhile, Jelly Belly is expanding its Chocolate Dips line to include a strawberry flavor, available in a 2.8-ounce bag.

Other Chocolate Dips flavors include mint, coconut, orange, raspberry and cherry.

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