With business-related video still commanding some of the highest CPMs for online advertising, business news publishers are finding new ways to monetize their inventory.
In the latest deal, International Business Times has formed a partnership with video search engine blinkx, giving the latter access to video content in an array of categories, which blinkx will monetize with contextually relevant advertising.
Through the deal with IBT, blinkx is able to offer users IBT video content, including news, analysis and opinion on geopolitics, global economy, science and technology, markets and culture.
Using its proprietary AdHoc platform, blinkx will place advertising that is relevant to the video content being watched, splitting the revenue with IBT.
IBT publishes 17 editions in 10 languages, including English, Chinese, Korean, Portuguese, Russian and Spanish. Its Web site attracts over 5 million unique visitors per month. blinkx has partnerships giving it access to video content from 720 online publishers and claims to have indexed over 35 million hours of audio, video, viral and TV content, making it searchable and available on demand.
This is the latest in a series of strategic partnerships and acquisitions by blinkx. In November, the company bought Prime Visibility Media Group, with the goal of serving video search results to consumers searching for information and content using text queries.