Mobile ad firm Flurry Wednesday announced support for HTML5 through its branded analytics tool that helps developers and
publishers monetize apps. The company’s service already plugs into major smartphone platforms including iOS, Android, BlackBerry and Windows Phone 7.
“Flurry is committed to
supporting developers across any platforms they adopt,” said company CEO Simon Khalaf, in a statement. “While overall demand for HTML5 remains nascent, there is strong interest among
traditional media companies, a group to which Flurry is highly committed.” In that vein, major publishers such as The New York Times, Meredith and Conde Nast have committed to HTML5 as their
primary platform for mobile development going forward.
Flurry also pointed to a recent survey of technology executives across more than 100 Fortune 500 companies, conducted by Kony,
showing 74% said they were considering HTML5 implementation. But only 7% said it would replace their current native application offering. The finding suggests HTML 5 could exist alongside native apps
for the foreseeable future.
Flurry says 60,000 companies use its analytics offering across 150,000 apps.