80% of conversations are between the same people

80% of conversations on social media are between the same people, usually limited to a group of 4-5 individuals talking to each other, according to Bladimiar Norman, SVP Marketing for The Weinstein Company. This is an interesting finding, and validating for those of us who are skeptical about the massive numbers of "friends" collected by some social butterflies on social media. Of course, maybe those social butterflies are actually talking to everyone of their hundreds of online friends every day.  But I kind of doubt it.

1 comment about "80% of conversations are between the same people".
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  1. Doug Pruden from Customer Experience Partners, March 19, 2012 at 2:03 p.m.

    Since 4-5 is an average that easily accounts for those who are in fact talking to hundreds (and those convering only with themselves). And that' s also probably very similar to the massive numbers of small groups of individuals that are communicating with one another through "private" social media (texting, emails, phone calls, and face-to-face.)

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