• The Guardian , Monday, April 9, 2012 4:30 AM

Thanks to social media, women’s football is now the third biggest team sport in the UK in terms of participation, behind only men’s football and cricket. The second season of the Football Association’s Women’s Super League (WSL) kicked off on Sunday, with each participant displaying their Twitter account name on her kit. Since the WSL launched, attendances have increased by more than 600%, viewing figures of live broadcast matches, at 450,000, are on a par with those of the men's Scottish Premier League, and the social media channels now attract more than 80,000 followers.

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