• The Age, Monday, April 23, 2012 3 AM

For their upcoming art exhibit, Greatest Hits of Melbourne commissioned scent maker Air Aroma to create a scent that is created by unwrapping a newly purchased Appple product. “That was a first,” admitted Rebecca Ebbecke, COO of Air Aroma. The scent incorporates elements of the plastic wrap on the box, the ink on the cardboard, the smell of the plastic inside and the aluminum of the laptop fresh from the factory. So how does the concocted scent compare with the actual MacBook? Virtually identical, Ebbecke said. "Our perfumers are very, very good at what they do."

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