TV Incentive Social Media Programs Gain Ground

Celebrity-ApprenticeTV incentive social media programs seem to be gaining ground.

In revealing some results of its social TV rewards app, -- which has deals with  Fox Broadcasting (for "New Girl"), Mark Burnett Productions, Oxygen TV, Virgin Produced -- says early data shows heavy usage and rewards for viewers with "digital currency."

Though it didn't offer specifics concerning programs or networks, the company says early data shows users of the app are interacting an average of 10 times per episode and accepting over two offers per episode. says a typical episode like NBC's "Celebrity Apprentice," a Mark Burnett Production, could equate to big rewards. The show has been averaging around 10 million total viewers.



Digital currency is intended to be a major promotion incentive. Early trials have tied into mass marketing campaigns with Walgreens, General Motors and Kraft Foods.

Now, is partnering with Tango Card, which offers digital gift cards and rewards for online, social and gaming applications and online channels.

Early this year, another TV rewards/social media effort began -- Viggle -- where viewers who check into their favorite TV shows get rewards such as movie tickets, music and gift cards.

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