• May 7, 2012

Nissan is selling a limited-edition Juke-R crossover on a build-to-order basis. The 3.8-liter, 160 mph Juke-R made its global debut in Dubai in January this year and Nissan has now received firm orders for three cars to be built. Two have come from a high-profile members of Dubai society. Nissan will build more Juke-Rs upon request and will be taking orders in the coming four weeks, before production starts in earnest.

Said Gareth Dunsmore, marketing product manager for the Juke, "The Juke-R was originally intended as a one-off concept to marry two of Nissan's most innovative models. But the reaction we had to the car in Dubai was amazing - people were making offers for the original on the street." To register for the vehicle, you can email to Juke-R@Nissan.co.uk.

Early in May, Nissan launched a cinematic online movie, "Desert Nemesis," at /www.facebook.com/NissanJukeOfficial, in which the Juke-R stars. The film follows Nissan's inaugural GT Academy winner, Lucas Ordonez, as he takes on the world's best supercars in a street race, reminiscent of the 'Need for Speed' movies. Film director Rob Kaplan shot a street race in which Ordonez drives the car versus supercars from Lamborghini, Ferrari and the like.  The race goes through Dubai's International Marina Club.

Ordonez, a Spaniard, became a professional racing driver thanks to Nissan's GT Academy partnership with Sony in 2008. He made his debut at the Le Mans 24 Hours with Nissan in 2011.