Yahoo, ABC Join Lexus For Social TV Promo

Online content partners Yahoo and ABC are teaming up with Lexus on a new promotion giving viewers of ABC’s “Revenge” a chance to win a week-long trip to the Hamptons through the Web portal’s IntoNow social TV app.

The sweepstakes prize ties into the drama series setting in the wealthy Long Island enclave. Besides the contest, viewers who tag the final two episodes of  “Revenge “ airing May 16 and May 23 with IntoNow app on their mobile phone or tablet device, will be able to take part in a variety of social media activities.

These include connecting with friends on Facebook and Twitter, answering trivia questions about the show, following Twitter feeds about the “Revenge” cast and crew and watching show-related videos. Earlier this year, ABC partnered with Yahoo and IntoNow around broadcast of the Republican presidential candidate debate.

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