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Backup Plan For Backlinks

Marketers who built a back-end Web site structure on exact match anchor text may have a problem when considering Google Penguin. Jennifer Van Iderstyne provides insight into identifying bad vs. good backlinks, starting with a list of tools that will help identify them. When it's time to take out "backlink trash," find the correct person who posted them and reach out to the sites and make the request. After going to the source, keep records and follow up to make sure it has been done.

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