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Analyzing Page Behavior

  • PPC Hero, Thursday, May 17, 2012 1:13 PM

Think about analyzing on-site behavior through the use of in-page analytics. Rob Boyd tells us about a tool that allows marketers to do quick and dirty analysis of the page that should lead to decisions on conversion rate optimization. He demonstrates how to use the tool for both mobile and desktop, and provides examples on the type of data gained from a little digging.

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